Fiverr is a market for professional services.
The name is derived from the original concept of the service – the idea that you could purchase the services for as little as $ 5. As the market has grown and increasingly sophisticated suppliers have been drawn to it, more expensive services are now commonplace.
If you are looking to make some extra cash, or even start what has been called a 'Fiverr Business', you need to understand how the system works.
There are a number of “tips” that most people are unlikely to know.
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Initial pointers
- The Fiverr market is huge and varied – The underlying idea that this is only for the low end is generally wrong. If you have a great product / service / skill, you will find that many sellers are able to hit prices of $ 350 + for even fairly obscure deals.
- People want to know who YOU are – The biggest problem I've seen consistently is that the best people are just sharing their expertise – they're not trying to wrap it up in something extraordinary; they use their real name and are honest.
- You must * adapt * your offer to demand – This is the biggest mistake most businesses make; rather than telling people what you're doing, you need to explain to them in a way that shows how it's going advantage their.
Obviously, everyone will have their own experience with the platform; the following is based on mine …
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Fiverr Market
The biggest thing most people don't really 'get' is how big the market for Fiverr is – it's huge.
It is estimated that in 2015 alone, 8,000,000 sales were made on the platform – one gig purchased every 5 seconds.
The fact is that MORE people are holding back convincing themselves that the 'market' isn't that big, or it's full of people from developing countries (able to work for a fraction of a westerner).
While these ideas may have merit, the point is that the majority of buyers on the platform are from the West (although not exclusive), and so if you are able to come up with a quality service, there is definitely an opening.
I have found that if you are able to offer GOOD service, at relatively competitive prices, you will generally attract a large number of buyers.
The key to success is being able to develop an on-demand offer. I'll explain this to you in a second, but along with that you also need the belief that the Fiverr platform is generous enough to support ANY service.
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People want to know who you are
Other than a high demand offer, I have found that the most popular "gigs" are created by people with a particular talent / skill.
They are usually very personal with their offer (using their face as a profile photo etc.), and will describe their experience in the most concrete way possible.
The reason why this is important is that if you are looking to offer a service on the platform, it is far more efficient to use 'yourself' as the product.
In the "business" world, we are led to believe that people want a product that is as cheap as possible – provided by faceless companies that offer compliance and rigidity.
While this is true for many people, in the world of "online" services it is actually more cost effective to provide YOUR service. Rather than hiding behind an avatar or fake username, you can now
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Adapt your offer
Finally, this is the most important idea that I have come across with the system.
the LARGE the mistake most people make is that they think if they are good at (insert skill here) people will automatically attribute that to an underlying benefit to their business.
Unfortunately, the majority of people are not very smart, and you really have to explain How? 'Or' What your service could benefit them – as lucidly as possible.
In Marketing / Sales, this is called 'the offer' – the way you relate a 'product' to what a market really wants.
In the case of Fiverr gigs, most people will list things like "Portrait Photographer", "Fitness Trainer" or "Web Designer".
While these will work, they won't work well. You must provide a reason why someone should be looking at what your service is capable of.
This usually means adopting a 'juxtaposition' / 'niche' – where you will become very proficient with one market and ignore the rest.
For example…
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"Amazon product photographer to drive sales"
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"Increase business traffic with a unique professional WordPress theme design"
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"Elite fitness training to shed belly fat within 3 weeks".
I cannot stress enough the importance of this.
Most people will state that they are 'content writers' but have not asserted any real skills / expertise that brings value to the person buying their service.
You must be willing and able to "tailor" your offer to demand.
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My story with Fiverr
To explain why the above is important, I started selling services on Fiverr through my friend.
He has experience with software, IT support, network engineering, financial trading, and Bitcoin.
While he listed his name / information appropriately, his first "gig" was for "Forex" items. While he received a few orders for these, the real the money was coming from "Crypto" items.
Crypto articles have been posted a million times on Fiverr, so we haven't created anything crazy. But what we made to do was to give users the ability to perceive * exactly * why my friend would be the best fit for them as a writer.
Not only does he have real experience in the world of technology, but – above all – he has been speaking with a "consortium" in London for several years.
In the world of finance, a "consortium" is basically a group of people / companies / banks who work together with a common interest. No matter what it is, everyone has their own agenda.
My friend's consortium was focused on currency trading … but more importantly, one of the group members had worked with BTC. While "dabbling" it turns out he became a legitimate Bitcoin millionaire in December 2017.
With that in mind, we recreated my friend's profile to reflect this experience and insight unique to the Fiverr audience – and started receiving a huge influx of orders.
We made $ 500 the first week and about $ 1,500 the first month.
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In my own world I have set up 2 Fiverr profiles.
If both profiles received responses, one of them has started to take off well.
It was an IT support profile, which I had HUGE experience with – it is not only my profession but you can also state a 'passion'.
The main problem with this profile was that I knew enough about the market to be very specific in what was offered.
Rather than posting "I'll fix your computer for money" I actually worked on providing specific fixes for various software that they may have been using.
For example…
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I will fix plugin, theme, page, article, newsletter, WooCommerce WordPress errors with code
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I will improve Shopify conversion rates with theme, page, newsletter, CRM code fixes
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I will provide cloud VPS servers on Azure, AWS, Rackspace, DigitalOcean and more
After doing that, I started developing the site that I had built for the thing, and made sure that I could include my name, face, and story on it.
Soon people started to come forward with questions for our service. “Can you fix this with WordPress?”, “How do I add a logo on Shopify?”, “My Shopify site is not converting – any tips?”.
I made sure to go above and beyond in terms of responding to all queries, and also that any corrections we provided were made on time and with "extra extras".
The 'extra extras' we included were complete 'runs' of improvements the customer could make to their infrastructure – either to save money, or to increase traffic, conversions, or back-end processes. .
As word circulated about the improvements we made, we began to systematize much of our processes; incorporating the likes of Trustpilot and other tools.
The net result was that we were able to give users the option to receive relevant support, and we had a reason to keep them updated with more information, etc.
$ 2,500 came in the first month and has continued to grow.
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