The Millionaire Messenger by Brendon Burchard – Review

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Title and author: The millionaire messenger by Brendon Burchard

Subtitle: Make a difference and a fortune Share your advice

Content synopsis:

This book consists of three parts: the personal story of the author, including his brush with death in a car accident as a young man, which led him to want to share the ideas he gained from this experience; a description of how people become experts, market their expertise and finally a comment on "industry" expertise and where the author thinks it should go.

Burchard discusses the star experts he has known and learned by including Tony Robbins. It then describes how anyone with life experience, knowledge and skills can market this information. He discusses what it takes to market yourself as an expert and how to grow a business with multiple sources of income by being an author, coach, blogger, teacher and speaker. He describes how he and many others have succeeded in these endeavors. His descriptions are, however, on a very general level. It is not a real "user guide" and it does not give details on the operation. It focuses on the general picture of what can be done and how we are expanding our market and delivery formats.

This book is also an obvious marketing tool for the Author's Expert Academy, its training platform for "experts", including authors and contributors who wish to take advantage of their work at a higher level of profitability.

Burchard mixes his belief that this business must be based on a personal passion for teaching and serving others while earning money. Like most books of this type, he mentions the large sums of money he and others have earned in this endeavor, but tends to overlook the incredible hard work required to be successful as an information marketer. In one or two places, he acknowledges that not everyone will experience spectacular success and suggests that one is only limited by his own limiting thoughts on the subject.

In some ways, Burchard contradicts himself by suggesting that being an expert who markets his information is an easier way to lead a lifestyle while discussing how grueling he has sometimes been himself. To fully realize the potential business he describes, it takes thousands of hours of hard work and persistence, which you don't have a good idea for in the book.

At the end of the book, the author criticizes the poor quality of information marketing and the need to "professionalize" it. He created an association of "experts" to advance this cause.

Utility:

As a high-level overview of what can be done in information marketing information and as an inspiration for those who wish to explore the concept, the book is useful. It tells you what can be done, but now how we get there. He repeatedly suggests, directly and indirectly, that the answer to implementation questions can be resolved by purchasing his products on his website.

Readability / Quality of writing:

The book is well written and easy to follow. The chapters are well organized and the book flows well.

Notes on the author:

Brendon Burchard is an author and speaker who heads the Academy of Experts to train others to market their expertise and create multiple sources of income. He is a high energy speaker.

Three good ideas you can use:

1. Your history, experience and knowledge are more valuable if they are properly marketed than you think.

2. To be an effective marketer, you must continually learn more – be a student as well as a teacher – and continue to increase the value you give.

3. Although it is possible to earn money by selling your information through only one modality, such as writing, videos, public speaking, seminars, etc., it is much more likely that you will only achieve great financial success by operating a number of these areas at once.

Publication information:

The Millionaire Messenger by Brendon Burchard

Subtitle: Make a difference and make a fortune Share your tips

Copyright 2011 by Brendon Burchard

Posted by Free Press, a division of Simon Schuster

A book review by Daniel R. Murphy-


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