A solid platform design is essential in securing funding for a startup. A successful presentation to investors should provide the necessary information without overloading the investor with data. It needs to tell a vivid story without leaving the investor feeling emotionally manipulated. And finally, it must communicate the value of a business without creating confusion. A well-designed pitch deck can go a long way in helping an entrepreneur deal with these issues.
A winning pitch tells the story of your business. A well-crafted, well-told story makes your presentation memorable, creates emotional impact, and communicates the value you deliver in a way that data and statistics alone simply can't. This story should be coherent, succinct and linear. It's the story of identifying a problem, designing a solution and, with enough funding, making that solution a reality. It is a story of advancement and progress. This story isn't just told in words; it must be said through the pitch deck. The order of the slides establishes a seamless flow and the flow should follow the story.
While organization and flow are very important, a winning pitch deck design takes into account each individual slide as well. Each slide plays a role in the larger story, but it should also stand on its own. A good slide will communicate vital information in a way that it can be understood by looking at this slide in isolation. Each slide includes an important point. Forcing an audience to rethink previous slides or anticipate future slides can be awkward, and loading too much information into a single slide can be even more awkward. Keep each slide focused on an important point in order to keep and direct the audience's attention.
It may be tempting to complete a investor pitch deck with every number, statistic, and data item you have. After all, it was your extensive research that convinced you that your idea can and should come true. The more data you collect, the more you realize how viable your business can be, which fuels your passion. But loading a pitch deck with numbers won't fuel that same passion among potential investors, at least not right away. Remember that before any research there was the spark, the only idea that has lodged in your imagination. The purpose of a pitch deck is to ignite that spark in investors. Pour on the numbers will come later.