For years, David Mitchell has guided businesses and business leaders to success by helping them create the tools and processes they need to make a business successful. He knows the secrets to business success, why customers stay or leave and how to be an effective business leader. Unfortunately, it would be impossible for him to coach all businesses, so now he has written Building Your Booming Business to share the main strategies businesses need if they are to move forward and stay in a competitive market. And surprisingly, it’s not all about profit or even having a better product.
Mitchell guides the reader through what he calls the Five Business Foundations that are necessary for any business, regardless of size, to be successful in today’s business world. I don’t think I’m going to give too much away or surprise anyone by stating what those foundations are: marketing, management / leadership, operations, finance and systems and controls. But what sets this book apart is that Mitchell knows you have to keep all of those fundamentals strong at the same time. He likens it to trying to spin plates, and if not done right, one of your plates or foundation can collapse, causing the whole business to fail. Mitchell walks readers through the process to make sure they have the foundation in place and the team to keep the foundation strong.
Mitchell’s discussion of each foundation is divided into several chapters that cover topics such as determining your target market, building a miracle team, the hidden marketing secret, knowing your company’s financial score, and how to avoid d ‘be too systematized. Mitchell then devotes a section to asking the reader to be introspective and look at their own personal success habits. Even though all five foundations are in place for a business, they are as strong as the individuals who support them. Mitchell asks his readers to think about what it really means to be a leader, explores how to motivate yourself, the importance of taking care of yourself outside of the workplace, and how to follow up to make your business and your business thrive. personal life.
One of my favorite parts of the book was when Mitchell talked about leadership and broke it down into its different types: directive, supportive, advisory, and empowering. He then discussed each. For example, he describes the directive leadership style by saying:
“I’ve heard the directive style described as the ‘John Wayne’ style of leadership: telling the team exactly what to do and when to do it. Many leaders default to this style because it is. the simplest It is also the most stressful because the leader carries the burden and all the knowledge.
However, while the directive style has its flaws, Mitchell points out that it is the best style in certain situations:
“Directive leadership is best used when the leader has all the information while the team has very little, such as when a team is first formed or when training a new employee. We’ll talk about team development and how the directive style will adapt later. For now, be aware that this is a style of “micro-management”.
“The directive is also best used in disaster or emergency situations when there is little time to collaborate and discuss a solution. First responders learn the directive leadership style: don’t ask or beg someone for help; tell him what to do. “
Therefore, Mitchell confirms that there are no easy answers as to which style of leadership is better or worse. Each has their strengths and appropriate place based on leader, team, and company, and the appropriate style can change as the company and team change or evolve. At the end of this discussion, Mitchell offers a revealing quiz to help the reader determine which style he or she uses most often and also to determine when and how to switch to a different leadership style.
Beyond the facts and strategies presented by Mitchell, I appreciated his sense of humor and his personal stories. He is not afraid to say it as it is, for example why “sacred cows” often have to be eliminated from a business. He uses personal examples, including his early entrepreneurial experiences mowing lawns, as well as more recent examples such as analyzing why the taco place he frequents barely advertises but is still packed. , and why he keeps going back for more. He tells stories of businesses he has helped, exploring both what they were doing wrong and how they ultimately succeeded. He even explains why he won’t get a free massage at the place that gave him a coupon, but why he likes the place where he gets his car oil changed.
All of these stories and strategies reveal that Mitchell is a real person who understands the customer experience as well as the challenges of running a business. His ability to see situations from both sides makes him qualified to help businesses better understand their customers, leaders better understand their teams, and readers better understand what they need to do to build a successful business. And Mitchell shares it perfectly in these pages. Building your thriving business is a safe start, whether you want to start a business or take it to the next level or beyond.