Instagram may work better for some businesses than others, it has over 800 million monthly users and continues to grow. And, since it’s part of Facebook, you know there is tremendous pressure for it to be successful. But does Instagram work for your business?
Instagram is a very visual social marketing platform. If you are a service provider, you can post a series of images to help convey your brand and value proposition. However, when you can really show if you have physical products and a solid Instagram marketing strategy will definitely help drive sales and profits.
Like any other social network, good results come from constantly increasing your audience. The more people who network with your posts and your brand, the larger your potential audience for each post.
Instagram and Instagram ads give you the chance to connect with people in your niche in a fun and visual way. It’s easy to use if you have a smartphone. Take a photo, upload it, and your followers will see it and be able to interact with it.
Provide a call to action
The biggest mistake marketers make is posting articles online without a call to action. Set a goal for each post and use that goal to establish your call to action, such as “sign up now” or “buy now”.
Analytics on Instagram allow your business to see how well your different campaigns are performing. You must convert to a professional account to access the tools. The tools will then help you understand how your subscribers interact with your content, so you can get better results.
Not everyone uses Instagram, so capitalize on every post with cross-posting to Facebook, Twitter, Tumblr, Pinterest, etc. Don’t forget to invite people to follow you on Instagram as well.
Do not overpost
Choose two time slots, day and evening, and see when most of your engagement happens. Then add posts regularly or reduce your post if you get less engagement.
Instagram Stories allow businesses to interact with their customers and prospects by creating a series of images to tell a story. Every story you create should highlight your brand and clarify your value proposition.
The important thing to remember about Instagram Stories is that they are not forever. Images and videos stay on your feed for only 24 hours, then disappear. Instagram Stories can be used to increase brand awareness, attract more followers, and generate sales. Post your stories at a time that you know is popular with your users, to get the most out of the 24-hour cycle.