How Brett Trout’s Cyber ​​Law is an Example of POD Post

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Cyber ​​Law by Brett Trout (ISBN 978-1-934209-71-4) is an excellent book written by a very talented writer. Cyber ​​Law is a major achievement for World Audience Publishers, and after reading a few chapters everyone can see why!

World Audience’s goal is to be a driving force in the evolution of the book publishing industry, driven by technology. Cyber ​​Law deals specifically with how the law shapes and tries to keep pace with the internet. Cyber ​​Law approaches its subject in a clear and entertaining way. It is therefore a perfect fit for our press, and Cyber ​​Law’s success bodes well for the vision and goals of this press. It is useful to study how the author approaches his subject and then apply this knowledge to the pursuit of his vision by this press. It is essential that authors published by World Audience have a good understanding of blogging, for example, to market their books, and Cyber ​​Law explains this and many other topics in detail.

Cyber ​​Law was published in September 2007, shortly after our press started publishing books. It’s a wonderful example of how desktop publishing, print-on-demand distribution and our press work. Although we have improved our operations over the past 2 years, our base model is largely unchanged. We are efficient and our business model has little overhead. A geographically separate editorial team worked online to publish Cyber ​​Law. The author, in Iowa, worked with the publisher of the book, Kyle Torke, who lives in Colorado. The final file was then sent to me, the editor, in New York, and I formatted it into a book using only Microsoft Word. I then sent the file to our artist in Liverpool, England, Chris Taylor, to design the cover using the cover image provided by another artist. I then created the final files by converting the MS Word files to PDF using a web application which cost around $ 13. I set up the title (with the information that can be found on Amazon.com or at associated retailers) at our printer, Lightning Source, then uploaded 4 PDF files: cover, back cover, back and inside. It took me about 1 hour to do the technical part of delivering the files to the printer.

Cyber ​​Law is one of our best-selling titles, and sales are growing steadily every month. As a publisher, I consider Cyber ​​Law sales growth to be an indicator of the development of book sales and the growth of our press in general.

I face a seemingly unanswered question with every book I publish: What makes a good book? And what defines a good book in the first place? Maybe the fact that I ask this question every time motivates the press I run in the first place. To complicate matters further, the answer (s) to this question change because the post itself changes. This fact has a dramatic impact on some players in the industry, although many of those players choose to ignore or avoid the reality that not only does the post change, but the answer to my question above changes as well. In other words, the values ​​held by a previous generation are not my values ​​as a “21st century publisher”, operating primarily online, and neither is what makes a book good. the same.

For example, Cyber ​​Law has received excellent reviews, such as: “This book is quick to read and serves as an introduction to the basic issues involved in Internet marketing. The details of Cyber ​​Law provide valuable clues. .. “–Martha L. Cecil- Peu, the Colorado lawyer. And, Cyber ​​Law has been reviewed by a renowned tech expert, and it’s available at the New York Public Library. To me, this (and there are other great Cyber ​​Law reviews) is a solid set of reviews that brings great credit not only to this book but to my press. And that’s how it goes for each of our titles, even though some of our titles have more reviews than others. But, to a senior who is not used to the internet or technology and who grew up reading the New York Times Book Review, the above reviews (or the effect of their marketing) mean nothing – simply because Cyber ​​Law has not been reviewed by the New York Times Book Review or perhaps a handful of other esoteric and academic sources (many of which are dying or dead, like the Los Angeles Book Review Section Times). Therefore, this potential market share of customers will not buy a book that has not been blessed by their sources, such as Cyber ​​Law (even being in the New York Public Library is not enough). This lack of “official sanction” in the publishing world has other consequences, such as making it difficult to attract media attention in general, among others. And there are plenty of other examples of how publishing from the past collides with the present, even for very trivial things like how older independent bookstores will open a print-on-demand book on the back cover, note. the location of a bar code, and decline to go further in the book on the basis of that fact alone. All this prejudice (and there are many more) of the “old guard” amounts to literally rejecting millions of writers who work online, and their books, and excluding an entire generation – if not two generations – from. access to successful book publishing and marketing business in a profitable manner. It is a form of class war and economic prejudice. Even racial discrimination or nationalism can be applied to this “old guard” of publishing, which at the very least would be categorically opposed (mainly politically) to free trade, which is the engine of World Audience’s business model. Old-fashioned publishing thrives on unions, for example, which are useless online.

So what makes a book great is different for me, as a publisher, and not because of my politics (this fact also marks a division). What makes a book great is when it receives good reviews and can survive and thrive on the web. If a title can do this with limited help from its publisher, like Cyber ​​Law, even better, because that means more sales are likely once more resources are put into marketing it. But if the old places of judging a book’s merit or “value” are gone or are quickly becoming obsolete, how are the other half determined to make a book a ledger? The value of a book must now be defined by the author in addition to the reviewer. But the role of the critic is diminished on the Web; it bears no resemblance to Mr. Wood’s role of the past. In the recent past, an author had little to do with the success of a book, and he was even something after the fact. However, going back to another generation, possibly to the 1920s, the author played a vital role in the success of his book. How ironic that technology has brought the author back to a leading role. In the pre-Depression era (the Depression is when the publishing business model that survives to this day), the author was a major media figure and his image was central to success. of his books. Additionally, an author’s publisher played a much larger role before the Depression (like Max Perkins) as opposed to the recent past, when publishers were virtually non-entities. Still, if you look at the beginning of my article, notice the main players: author, editor, and publisher — and book. Due to the streamlined nature of our operations and the multitude of technologies at our fingertips, we don’t need anyone else. We do not need a large union of intermediaries.

Editing is changing and the pace of change is only accelerating. It’s amazing to me that there are still people who are, say, over 50 years old and averse to technology, and that includes a lot of the publishing industry. This group – this market share – exerts an influence over much of the publishing pie, even today. However, as the internet and technology continue to evolve and become more sophisticated, the “new edition” is opening up to more market share, and this older demographic is losing its relevance. For example, YouTube only became fully mature a year or two ago, and it has opened up many new opportunities for advertising and marketing books. The web is simply too big for the old publishing business models, unable to adapt, to survive. Thus, new technology-based business models – e-books, for example – will take and replace the market share of old-fashioned presses. Why wouldn’t they eliminate a smaller competitor? The new edition will not complement the old model; it will eradicate it and take its full market share. And readers used to getting their books through older distribution models will adapt to the web or live without books. And meanwhile, a new generation of publishers are redefining what it means for a book to be great, regardless of what that meant in the past. Cyber ​​Law helps define that too, both through its very well written subject matter and the course of success it charts on the web.



Source by Michael Strozier

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