Don Failla is an MLM guru made famous as the author of several successful MLM books. He and his wife Nancy have traveled extensively, teaching their MLM methodology all over the world. Their I Own My Life pins can be found on distributor lapels in almost every MLM business.
Don Failla made his fortune selling the MLM dream for over 40 years, having sold over 4.5 million copies of their books in 23 languages. Their most popular book, "The 45 Seconds Pitch That Will Change Your Life" has sold millions of copies worldwide. It's easy to see why it is so popular among networkers; the Faillas claim that this is the exact model they used to create offspring of over 750,000 in less than 12 years.
But does Don Failla's MLM methodology allow average people to build huge Network Marketing organizations, or has he made his fortune peddling outdated tactics that are not suitable for the 21st century?
Absolutely his methods work. I personally know that one of the best earners in my business swears by this, and sharing Don Failla's books has brought him and his team great success. Don has built massive offspring himself and has taught many people to do the same. In The 45 Second Presentation, he gives his "10 Napkin Presentations" which are designed to help even the greenest network marketers easily convey the concept of MLM. The presentations featured in the book are incredibly straightforward and I personally recommend giving one to each of your new Distributors when they first start up.
While the book is an easy way to explain Network Marketing, it falls short when it comes to prospecting. Who will you present the information to? Aunt Sue? Cousin Joe? The most serious network marketers will tell you that they talk to 20 people a day … at this rate, most people will be going through their friends and family list in less than 2 weeks. However, there isn't an in-depth discussion of lead generation in his books, so you're on your own as to who to talk to.
In closing, Don Failla is the real deal; his books bring value to network marketers around the world, teaching them how to introduce the MLM business model. But since it doesn't properly address the issue of finding new people to talk to, you'll have to look for that information elsewhere.