Instagram may work better for some businesses than others. It has over 800 million monthly users and continues to grow. And, because it’s part of Facebook, you know there’s tremendous pressure for it to succeed. But is Instagram working for your business?
Instagram is a highly visual social marketing platform. If you are a service provider, you can post a series of photos to help convey your brand and value proposition. However, when you can really show if you have physical products and a good Instagram marketing strategy, it will definitely help increase sales and profits.
Marketing on Instagram
Like any other social network, good results come from constantly increasing the number of your subscribers. The more people who network with your posts and your brand, the larger your potential audience for each post.
Instagram and Instagram ads give you the opportunity to connect with people in your niche in a fun and visual way. It is easy to use if you have a smartphone. Take a photo, upload it and your followers will see it and be able to interact with it.
Provide a call to action
The biggest mistake marketers make is posting things online without a call to action. Set a goal for each post and use it to establish your call to action, such as “sign up now” or “buy now.”
Analytics on Instagram allow your business to see how well your various campaigns are performing. You must convert to a professional account to access the tools. The tools will then help you understand how your followers interact with your content, so you can get even better results.
Not everyone uses Instagram, so capitalize on every post with a cross-post to Facebook, Twitter, Tumblr, Pinterest, and more. Don’t forget to also invite people to follow you on Instagram.
Choose two times, daytime and evening, and see when most of your engagement takes place. Then, add posts regularly or scale back your post if you’re getting less engagement.
Instagram stories allow businesses to interact with their customers and prospects by making a series of images to tell a story. Every story you create should enhance your brand and clarify your value proposition.
The important thing to remember about Instagram Stories is that they don’t last forever. Images and videos stay on your feed for only 24 hours and then disappear. Instagram Stories can be used to increase brand awareness, get more followers, and drive sales. Publish your stories at a time that you know is popular with your users, to make the most of the 24-hour cycle.
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