Dare to Dream – An Inspiring Story of Dheeraj Gupta, An MBA Who Turned a Vada Pav Vendor


The startup ecosystem in India is booming. PM Narendra Modi's new Startup India and Standup India program will be an accelerating factor to encourage people to turn their idea into reality. And young entrepreneurs can now seek the help of start-up consultants in India for everything from an idea to sales and marketing techniques to various financing options.

Cooking up your own startup success isn't a small ordeal. it is important to have inspiration that ignites your idea. For a budding entrepreneur, running and financing the business without a mentor is a little less possible. But there are also people who dare to dream and take risks to satisfy the increasingly difficult bug that inhabits them. One of the many successful entrepreneurs in India is Dheeraj Gupta who saw the dream of making a low-key product famous all over the world.

In 1998, Dheeraj Gupta, an MBA by profession, outperformed his peers instead of doing a job; he decided to mark Indian sweets across the world. The idea failed miserably and after two years he was losing 50 lakh rupees. But two years have not been wasted during his days wrestling with sweets, Dheeraj has kept a close eye on giant food companies like McDonalds and Dominos. Even in difficult times, Dheeraj did not try to ask his parents for help and was brave enough to take another big risk with his life.

Maharashtra's staple food loved by all Mumbaikar, appetizing and cheap, Vada Pav had now become someone's dream. Competition was strong in the market but was not strong enough to slow the minds of Dheeraj.

With a corpus of only Rs 2 Lakhs, Dheeraj rented a location outside Malad Station and named his first outlet. Jumbo King was the first such stand to sell real Vada Pav 20% larger than normal size. From the first day of his business, he earned 5,000 rupees. At the end of the year, Dheeraj was making a profit of 40 Lakhs rupees. Gupta has always outsourced the patty from Vada Pav and put all its focus on hygiene, food packaging and prices. Jumbo King is like any western fast food chain today. The franchise model practiced by Dheeraj was a huge success and he even received the Innovative Franchise Model Award. At the moment there are 45 Jumbo King outlets. Dheeraj aspires to open 1000 Jumbo King outlets by the end of 2020.

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