Beginner’s Guide – Advantages and Disadvantages of Social Media


We are all beginners at some point. For beginners, the biggest challenge is knowing the pros and cons of social media. Today we are going to talk about social media – pros and cons. Many small business owners have yet to leverage social media to grow their business. It has become so vital for us to stay connected and to deliver the right message. To get the most out of this platform, here are some tips and tricks for newbies to know.

First, some facts and figures about social media sites:

  • One in nine people on earth is on Facebook
  • Twitter adds nearly 500,000 users every day
  • One in four Americans watch a video online every day
  • During the second half of 2010, LinkedIn’s member base grew, on average, by 1 million new members every ten days

Relate: Facebook helps you connect and share with the people in your life. Imagine what your life was like before the invention of Facebook? Was it more relaxing, exciting, boring or stimulating? In Facebook we can create a personal profile, add other users as friends and exchange messages. If we talk about LinkedIn, it gives us the opportunity to connect with professionals around the world. Whether you use it for your personal growth or to expand your business. It also gives you the opportunity to connect with business people like you. If we talk about Twitter, it’s simply amazing! Twitter is a real-time news network that connects you to the latest stories, ideas, and what you find interesting. This gives you the opportunity to know what’s happening in the world in a 140 character tweet!

Interact: Through your connections, Facebook gives you the opportunity to make your identity known. You can share your photos, stories and create a fan page. As a business, Facebook pages are a good source of feedback on your products/services. In LinkedIn, you can interact with professionals on a single platform. You can discuss business, resources, ideas, learning opportunities and more. On Twitter, tweets are text messages of up to 140 characters displayed on the author’s profile page and delivered to followers. On a personal level, Twitters allow communication with friends and families. At the business level, it connects your current and potential customers with your product and service.

Swap: With the use of Facebook, we exchange joy, pleasure, sorrows, help and many other things in one place! Facebook is slowly being used as email. So it is one of the cost-effective ways to get online. With the use of LinkedIn, we exchange professional expertise as well as useful information that eventually enhances our professional brand. He also exchanges more solid business ideas with each other. On a commercial level, it helps us to exchange feedback, comments that eventually lead to increased business. On a personal level, it helps you in your personal development. Twitter is a powerful tool for exchanging information and news because Twitter users often link to useful sites or articles and can be a source of alternative news.

Disadvantages: As we have discussed the advantages of social media, we cannot ignore the disadvantages just to be more secure on the online platform.

Think about the viral potential of media. When the news is negative and in bad taste, the same will happen with this brand. Damage control is difficult when dealing with social media. Your name could be spoiled within hours. The best example is MacDonald’s Twitter promotion. According to the Mail Online article – Mac Fail! MacDonald’s Twitter promotion is backfiring as users hijack MacD stories to share fast food horror stories. Opponents accused the burger franchise of making the customer vomit, serving pork from gestation crates and making a burger that contained a fingernail. Another downside is dealing with the threat of a fake profile and identity. This is one of the biggest drawbacks of Facebook. People often use a fake profile to insult or harass someone. Students addicted to Facebook score badly on their exams. One of the major risks of social networks and the Internet in general is the violation of privacy. These sites collect considerable amounts of personal information, with email addresses being one of the most collected personal data. Also, these social networking sites may be reducing people’s compassion. You can check Twitter updates from your phone and send messages from anywhere. Social networking sites have the potential to spread negative or anti-social messages. Among

As stated above, there are both pros and cons of social media. One thing is clear; it’s up to the individual how they want to leverage the social media platform. In life we ​​are often subject to good and bad choices, it is only ourselves who can decide what we want.

Source by Pulin Dave

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