Apple’s success story

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Apple has to be one of the greatest success stories of all time. Apple’s early days began with Wozniak assembling a simple computer machine. It was the summer of 1971, Wozniak 21 and Jobs 16 were introduced to each other by a mutual friend, Bill Fernandez. Wozniak had shown Jobs his simple-built computer machine and it impressed Jobs to the point that Jobs thought he could sell it for a profit. It was here that they would form a strong friendship because they not only shared a passion for computers, but because they were both known as outcasts and for the first time had great understanding, admiration and respect for one’s abilities, personality and intellect. They will start the Apple project by selling some of their possessions: Wozniak’s HP scientific calculator and Jobs’ Volkswagen, they raise $1300 and assemble their first prototypes in Jobs’ bedroom. When the project outgrew the bedroom, they moved the project to the Jobs family garage, it was on a huge wooden work bench that served as the first manufacturing base. The computers were handcrafted by Wozniak and first shown to the public at the Homebrew Computer Club. After selling a number of machines, Apple was founded on April 1, 1976 and went public on December 12, 1980.

So the question is, how has Apple been able to maintain its great success? Apple has maintained its great success through its ability to understand what the consumer wants before the consumer even knows what they want; Apple effectively creates desires through its constant creative innovation and its unique, elegant, user-friendly and affordable design. They also knew how to create a brand in the world of high technology like Chanel did in the world of fashion. People can easily recognize an apple, whether it is an I-Pod, an I-Phone, a Mac Air or an I-Pad. It has become a product that defines the identity of a person in the way they want to be seen by society, that is to say a very innovative, intelligent, elegant and apart person. This is pure marketing genius.

This Apple marketing genius has seen this company exceed the expectations of the business world. While so many companies are struggling to break even in the current recession, Apple is getting stronger by the day. The past three years have seen Apple’s profits skyrocket, take a look at these numbers:

A profit of 8.2 billion in 2007 followed by a profit of 11.2 billion in 2008 and more recently a profit of 17.2 billion in 2009. This is more than a 100% growth in the profits of 2007 to 2009 – Incredible!

With these profits and Apple’s constant innovation, what will they think next? My Bet is another great innovative product that we never thought we would want or need, but will end up on our wish list.

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Source by Genyfer Spark

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