Apple Computer – Steve Jobs’ Success Story


"We started to put a computer in the hands of ordinary people and we have succeeded beyond our wildest dreams."

– Steve Jobs, co-founder of Apple Computer Inc., 1976.

Steve Jobs was adopted by a family from Mountain View, California. While still in high school, Jobs' interest in electronics prompted him to call William Hewlett of Hewlett-Packard to ask him for parts for a project project. school. Hewlett supplied the parts and then made an offer to Jobs to do an internship at Hewlett-Packard for a summer. There, Jobs met Steve Wozniak, a talented and competent engineer five years older than the high school student. Their friendship will ultimately be the foundation on which Apple was built.

Jobs dropped out of Reed College after a semester and went to work for Atari designing games. He carefully saved the money he earned by working at Atari so that he could take a trip to India and satisfy his growing interest in Eastern Spiritualism.

Upon their return from India, Jobs and Wozniak renewed their friendship. Jobs was shown a small computer that Wozniak worked on as a hobby, but Jobs immediately saw his potential and persuaded Wozniak to go into business with him. In 1975, at the age of 20, Jobs went to work in his parents' garage with Wozniak working on the Apple I prototype.

The Apple that I sold modestly, but good enough to be able to go to work on the Apple II. In 1977, the new model went on sale. With a keyboard, color monitors and user-friendly software, Apple has become a success. The company made $ 3 million in its first year and exceeded $ 200 million in its third year.

However, in addition to the Apple III and its successor the LISA which did not sell as well as we hoped and a clear increase in competition in the sale of PC , 1980 saw Apple lose nearly half of its sales to IBM. Things got worse for Jobs in 1983 when a fight with the directors fired him from the board of directors by the CEO, John Sculley, that Jobs had hired himself.

In 1984, in response to the sharp drop in sales, Jobs launched the Apple Macintosh, which introduced the world to point-and-click simplicity. Marketing for the Mac was mismanaged and with a price tag of $ 2,500, it didn't make its way into the homes it was designed for. Jobs tried to repackage the Mac as a professional computer, but without a hard drive or networking capabilities, not to mention a small memory capacity, the companies were not interested. In 1985, without any power in his own business, Jobs sold his shares in Apple and resigned.

Later in 1985, Jobs started NeXT Computer Co. with the money he had earned from selling his stock to Apple. He planned to build a computer to change the way research was done. The NeXT computer, though with unprecedented processing speeds, unrivaled graphics, and an optical disc drive, priced at $ 9,950 each, sold poorly.

Persisting after the failures of the NeXT company, Jobs started playing with software and began to focus his attention on a company he had bought from George Lucas in 1986, Pixar Animation Studios. Jobs signed a three-photo contract with Disney and began work on the first computer-animated feature. Released in the fall of 1995, it took "Toy Story" four years. But the work was worth it, the film was an incredible success. Pixar went public in 1996, and in one day of trading, the 80% share of employment had grown to a billion dollars.

Apple was in trouble, having failed to design a new Macintosh operating system, and the company only held 5% of the PC market. A few days after Pixar went public, Apple bought NeXT for $ 400 million and renamed Jobs to the board to advise Gilbert F. Amelio, the president and chief executive officer. However, in March 1997, Apple posted a quarterly loss of $ 708 million and Amelio resigned a few months later. Jobs was left in charge as interim CEO and it was up to him to keep the same company he had created and ousted him from. So he made an agreement with Microsoft. With an investment of $ 150 million for a small stake in Apple, Apple and Microsoft "would cooperate on several sales and technology fronts", and Apple would be assured of their continued existence in the PC market.

Jobs also set to work to improve the quality of Apple computers. The introduction of the G3 Power PC microprocessor has made Apple faster than computers running Pentium processors. Apple has also turned its energies to producing an inexpensive desktop computer, the iMac, which has been another success for the company. With Jobs once again under control, Apple was able to quickly recover and, at the end of 1998, generated $ 5.9 billion in sales. Jobs had returned to his first love, a little older and a little wiser. He had restored Apple's health and returned it to a place where it brought new and innovative technologies to the IT world.

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