5 Website Posts You Can Use to Market Your Business

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Your website is a powerful marketing tool for your business. A well-developed website provides information about your business, your background, and your brand. More importantly, it can provide helpful resources that encourage visitors to return to your site and purchase your goods and services. Website posts allow you to demonstrate your expertise and provide your visitors with information, tools and tips that can improve their performance. Five Effective Posts Include Advice, Glossary, Frequently Asked Questions, stories And Case studies.

1. Advice. Tips are some of the simplest and most effective website postings. They consist of a series of recommendations designed to improve performance in a specific area. Your advice should be brief (3-4 sentences maximum) and the first sentence of each advice should consist of an action statement. For example, as a lifestyle coach, one of my favorite tips is “Eat 4-6 meals a day.” I then follow this statement with several sentences that describe the benefits of this approach when it comes to weight loss and healthy living.

2. Glossary. A glossary is another simple website publication that you can use to provide useful information to visitors and to demonstrate your expertise in a specific area. Simply identify the terms that interest your market niche. For example, as a cycling coach, I know that cyclists and multisport athletes are interested in learning more about power-based training. So I can develop a website glossary that defines terms like power, functional threshold power, critical power, and power meter. The beauty of a glossary is that it is very easy to create and does not require a lot of time. It will also give your readers the kind of information that encourages them to come back to your website. Simply add a new term every two weeks to maintain interest.

3. Frequently Asked Questions (FAQ). The FAQ can be used in the same way as the tips and a glossary. However, one advantage of the FAQ is that you can use popular questions. Depending on your experience, you simply include the questions you have been asked and provide answers to those queries on your website. For example, I often get asked questions such as “How can I increase my power on the bike?” and “What are the benefits of power training?” By providing the answers to questions like these, I am able to demonstrate my expertise and increase the likelihood that visitors will use my services.

4. stories. Stories are inspiring anecdotes that can encourage and motivate your visitors. Good stories provide useful information and serve as examples to follow. Your stories should be short (1-3 paragraphs) and honest, and should include a lesson we can all learn from. For example, if you have a client who overcame a very difficult situation, their story could serve as an inspiration to others facing similar problems. Of course, you need to get the customer’s permission before using their story, and you may also need to protect their identity.

5. Case studies. A case study is a concrete example of a problem and the strategies used to solve that problem. The benefit to the reader is that your case studies will provide specific techniques and tools that can be used to solve a variety of common issues and problems. The benefit to you is that case studies provide a very clear demonstration of your knowledge, expertise and effectiveness in dealing with a particular type of problem. Keep your case studies brief and be sure to highlight key steps readers can take to solve similar problems in their lives.



Source by Tyrone Holmes

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