Hundreds of millions of people around the world use Instagram every day. This social media powerhouse gives you the opportunity to reach a substantial number of people in different parts of the world.
Using Instagram for business marketing can help you grow your brand, drive more traffic, grow your email subscriber list, and generate sales.
1. Stay social
When using Instagram for business marketing, think about social media, not ads. Create content that your target audience will interact with, don’t ignore it because it looks too spammy. Show that you like the images in your niche to get people to follow you.
2. Provide value
Instagram users are active shoppers who do their research, so the more information you can offer them in terms of images, carousels, and stories, the better.
3. Use stories
Instagram stories provide instant information and instant gratification. They only last 24 hours, which creates a feeling of excitement and urgency.
4. Use hashtags
Many people are actively searching for specific hashtags, and your images will be waiting for them. An Instagram study has shown that adding at least one hashtag to all of your posts will create over 12% engagement on average.
5. Call to action
Every post you produce should have a clear call to action that matches your business goal by creating it. Instagram offers a range of buttons, such as “Buy Now”.
6. Link to your site
Instagram is a great way to drive traffic to your site. Over 50% of social media site users follow at least one business and report learning about a product or service through Instagram.
7. Consistent brand image
Stay consistent with the theme of your page. Include only photos, hashtags, captions, and videos that are relevant to the topic of your page.
8. Create a good profile
Make sure your Instagram profile tells your target audience about who you are and what you do. Instagram’s search engine is text-based, and you’ve a better chance someone will find you if your username contains one or two keywords that are relevant to your business.
9. Go from personal to professional
Convert yourself to a professional account to access all the tools and analyzes available.
10. Use your analyzes
Analyzing your Instagram marketing efforts is really easy. Instagram Insights gives you all the relevant data on your page. It lets you know how your marketing efforts are paying off.
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