Digital marketing is the process of using digital channels to market and advertise products and services. These efforts are used to generate the interest of the target audience and convert it into sales opportunities.
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Ecommerce Marketing, Social Media Marketing, e-Direct Marketing mail, e-books, optical discs and games, etc., are some examples of digital marketing.
However, this article will deal specifically with the importance of SEO.
Search engine optimization or SEO is the practice of using recognized techniques to increase a website’s ranking in search engine results. This practice ensures that a website will receive more traffic from natural search results.
Note: Methods like using paid ads to get traffic from search engines are not part of SEO because the ads are not a “natural” part of search results. These methods are the responsibility of the SEM.
Below I will give you three reasons why SEO is important for your website.
1) SEO draws attention to the most effective sales tool a business has
What is the most effective sales tool a business has? Your website!
It’s always open – 7 days a week, 365 days a year, and never requests sick leave or shows up late for work. It attracts sales, leads, and opt-ins without any hassle. Your website is your “ideal employee” because it multitasks efficiently and caters to thousands of prospects at once.
Search engine optimization grabs the attention of your target audience and directs them to your “perfect employee”.
2) SEO helps people find your website
Your first point of contact with your online audience is your website. However, unless people can find it, your website is virtually nonexistent.
Another reason SEO is necessary for your website is the role it plays in digital marketing.
Google is known to be secretive, so we don’t know the latest stats. However, in 2012, this empire announced that it was receiving 3 billion requests per day! That’s 90 billion per month or 1.1 trillion searches per year!
So ignore SEO at your own risk.
SEO makes your business find, notice and love.
3) SEO builds credibility
SEO can make your brand stronger, more recognized and can increase its virality. Your goal should be for your website to appear at the top of the results when people Google a keyword relevant to your business.
If you can achieve this, your prospects will automatically believe that your website advertises the best product or service they are looking for.
Nowadays, everyone “just looks it up on Google”. If your website shows up at the top of the results list, your credibility will increase dramatically.
Of course, the importance of SEO is far more important than the reasons given above. Just like digital marketing is so much more than SEO. However, this article serves as a useful introduction to the topic.