In the past, print marketing was the only game in town. Banners, posters, business cards, flyers and newspaper advertisements where your only option to market your business.
Then came the Internet.
And with the arrival of new mailing lists, websites and social media, that all changed. Over the past few decades, marketing has shifted entirely to a digital platform.
So does this mean that the written press has disappeared? This is not true. In fact, there are several reasons why it is essential to integrate print advertising into your content marketing techniques.
Emails can be ignored or sent to spam box with one click to never be seen again. Front page banners and side screen ads can be instantly hidden. But a well-designed, brightly colored brochure with visually appealing images or a unique business card in a diverse form is something you might not want to throw in the trash immediately.
Instead, you could stick it in the fridge or keep the card in your wallet. Simply put, the print media is more likely to stay in hand, and that’s what a good marketing strategy is.
It’s already printed
Much of the marketing includes discount codes and coupons, which must be printed in order to be used. It’s quite complicated for a lot of people which is why a lot of them skip it and never use such marketing.
However, discount codes and coupons already printed, posted or distributed are more likely to be used. In addition, some vouchers can be redeemed by displaying a barcode on your mobile phone; most people even find that too much to do. Take a coupon out of your bag and use it for shopping, it’s more comfortable.
People trust him
Ultimately, the most critical point is that people still remember the old ways of marketing. They remember looking for jobs in newspapers and cutting coupons out of magazines. They remember giving out business cards on different occasions. This marketing strategy helped build trust. People trust print marketing because before digital marketing came to life, print marketing was king.
Digital marketing offers countless advantages that traditional marketing can never compete with. But what we need to understand is that these two marketing strategies can work well together, as new and old customers respond effectively to print media strategies. Try using print media in your digital marketing strategy and see how it can work wonders for your business.