Social media is a great resource to use in almost any website marketing strategy. It’s easy, cheap, and a fun way to reach your audience. There are so many benefits to Web 2.0 marketing, not the least of which is that you don’t have to worry so much about getting search engine rankings.
Social media for social interactions
One of the greatest things about social media is that it puts a personal face on you, the businessman. Too often people think of business owners as ‘not real people’, and you can show off that side of yourself through social websites. Of course, as with everything on the internet, you’ll want to keep your reputation in mind with every status update.
It’s okay to occasionally mention how run down the hotel you’re staying at, but don’t make a habit of complaining. You should keep your content primarily focused on your work, although it’s always nice to say a bit here and there about how well your family’s Florida vacation has been. Above all, avoid religion and politics. Pursuing these topics will inevitably cost you business.
Online Internet Marketing Strategies Using Social Media
For online internet marketing strategies, using social media means walking a fine line between being a “legitimate” business and being a spammer. Social marketing requires walking that line – you have to promote your business, but you don’t want your status updates to be totally unique.
Unfortunately, there is no sure way to predict when or if you are going to be tagged as a spammer. Many people don’t know the difference between spam and regular advertising. However, there are some update strategies you can observe that will make it less likely.
As mentioned earlier, don’t send all status updates back to your site. This is the very definition of spam. Instead, comment on your niche, post your favorite inspirational quotes, and maybe add a casual “just for fun” link. You can also link to the blog on your website to attract people there without generating too many spam hacks.
Cyber Marketing and Social Media Strategies
There are two major advantages of using social media in cyber marketing strategies. First of all, you can use it to build relationships with your potential and current customers and direct them to your site. You can also, if you use the right social communities, build backlinks to your website through them.
Some of the major social community websites use a “no-follow” tag with hyperlinks on their site. Ultimately, this means that they turned off the ability for websites to increase their search engine rankings by linking to them from social sites. These websites, Facebook and Twitter in particular, are primarily useful for driving tons of traffic.
There are other social websites, such as Digg and StumbleUpon, that do not use “no-follow” tags. These are the ones you can use for backlinks. They can also be used to drive traffic to your site, but they’re not as beneficial as the more popular social sites.