What is your strategy for incorporating social media marketing into your overall Internet marketing strategy? Do you plan to use Twitter? Facebook? My space? LinkedIn? Or Ning? Whatever your strategy, you need a way to monetize these various services and use your time wisely on these social media sites.
But one form of social marketing that a lot of business owners don’t use is called “RSS marketing.” This is a Web 2.0 strategy, and it is very easy to use. RSS stands for “really easy syndication,” and it’s a great way to get your content and articles to other people’s websites fast.
One of the fastest ways to get an RSS feed is to start with a blog. There is now a very technical way to create your own RSS feed from scratch, but I’m willing to bet you don’t want to learn this technique – especially if you’re not a computer scientist. Fortunately, there is a free service that can create your RSS feed for you.
This site is called Feedburner.com. And it’s free to use, just like a popular blogging platform called Blogger.com. These two simple services can help you break into a niche, make a name for yourself, distribute content across the internet, and get tons of traffic in exchange for anything.
I like Blogger because they are easy to use. But not only that, they can become quite possible. I know a guy who makes over $ 100,000 with his straightforward blogger blog, but his information is amazing and he has a lot of subscribers. I’m willing to bet that RSS marketing played a part in making it a lot of money too.
When you get your Feedburner RSS feed, you need to decide whether you want to use Blogger’s default “Atom” RSS feed, or use the Feedburner one. Personally, I think you should use the one from Feedburner because it is simple, efficient, attractive, and very easy to use.
Some people think that RSS marketing will replace email marketing, but I don’t agree with that notion. Email marketing has its place in the world, as does RSS marketing. But to think that one will undo the other is just ludicrous. Both of these techniques still work and will work in the future.
If you want your subscribers to get new content, start using RSS in conjunction with your blog every day. It’s the smart thing to do, and you don’t have to spend a dime when it comes to setting this up and promoting your site or blog. I love RSS, and I think it’s something you should dig into.
The more you study RSS marketing, the more likely it is that you will use it and use it effectively for your business. Start now before you forget it.
Make sure to use these RSS tips in your business today.