Twitter Marketing – Using Twitter to Market Your Business

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Twitter marketing: the wave of the future, eh?

Twitter is a news, conversation, and information-gathering network. No other network on the planet offers immediate news updates provided by ordinary citizens knowing the news. There are several “personal update” networks similar to Twitter, but none offer the same speed and convenience. Using it for marketing, on the other hand, is quite another thing.

Today, Twitter is inundated with marketers sending link after link after link to buy products, visit websites, and even learn how to “market on Twitter”. The problem is, the links become recognizable – in the same way that a telemarketing phone call immediately activates your warning signals when you answer the phone. So the years of traditional Twitter marketing may be coming to an end.

What doesn’t stop is the ability to converse with your customers. Comcast and Southwest Airlines both actively use Twitter to troubleshoot issues, hear customer complaints, and listen to real-time conversations about them. Watch the 60-minute episode about the people of Virginia and how some people’s addiction to Mount Dew has caused their teeth to rot. Pepsi Co. was immediately able to monitor what people were saying about the episode and was able to gather information on how their customers were reacting. This type of covert collection of marketing information is too valuable to go away anytime soon.

Finally, the social interaction offered by Twitter will give small businesses the opportunity to interact with potential customers. While this is less of a marketing strategy and more of a long-term branding plan, this one-on-one interaction that other people can see will benefit every small business.



Source by Dan R Morris

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