Twitter Marketing – Using Twitter to Market Your Business


Twitter marketing: the wave of the future, huh?

Twitter is a network for delivering news, talking and gathering information. No other network on the planet features immediate up-to-date information provided by ordinary citizens who know the news. There are several “personal update” networks similar to Twitter, but none offer the same speed and convenience. Using it for marketing, on the other hand, is something else entirely.

Right now, Twitter is inundated with marketers sending out link after link after link to buy products, visit websites, and even learn how to “market on Twitter.” The problem is that the links become recognizable – the same way a telemarketing phone call immediately triggers your warning signs when you answer the phone. So, the years of traditional Twitter marketing may be coming to an end.

What does not end is the possibility of conversing with your customers. Comcast and Southwest Airlines actively use Twitter to solve problems, hear customer complaints, and listen in real-time to real conversations about them. Watch the 60-minute episode about the people of Virginia and how some people’s addiction to Mt. Dew has caused their teeth to rot. Pepsi Co. was immediately able to monitor what people were saying about the episode and was able to gather information on how their customers reacted. This kind of covert marketing information gathering is too valuable to go away anytime soon.

Finally, Twitter’s social interaction offerings will give small businesses a chance to interact with potential customers. Although less of a marketing strategy and more of a long-term branding plan, this one-on-one interaction that other people can see will benefit every small business.

Source by Dan R Morris

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