A book marketing plan is an essential part of success as a published author.
Yet, many authors tend to skimp on the time it takes to create one.
On the one hand, they may feel that developing a marketing plan for their book takes time.
Or, they may simply find the process too confusing.
In this article, you’ll learn three reasons why you need a book marketing plan if you plan to succeed as an author.
Book marketing is important in developing a strategy to get your books in front of the right readers. It’s important to know exactly how you plan to get your books read.
1. A smart marketing strategy will help you define the opportunities available to you in your chosen book niche. You will be able to identify these opportunities because you will need to do research when developing your plan. This research can include locating book clubs that read books in your niche, finding magazines where you could possibly advertise your book, etc.
2. A book marketing plan will help you clarify your target audience. Your target audience is out there; and they are just waiting to read your book. Your job is to find that audience and put yourself in front of them. Developing a marketing plan will help you find out exactly who this target audience is, by requiring you to do some market research. Market research helps you create a customer avatar. A customer avatar is a fictional person you create that symbolizes the type of person you see yourself working with, or in this case; who you want to sell your books to.
Being clear about your ideal audience, i.e. your readers, will help you focus on how and what you need to do to reach them.
3. Your book marketing plan will help you stay focused on marketing. Yes, you read that right. Your marketing plan will help you stay focused on the task at hand; and that’s your book marketing. Marketing is very important. If you don’t learn how to market your book, you won’t sell any books, and that’s the truth.
Most authors just want to focus on writing the book, not how they will market it. This is a costly mistake that far too many writers make.
Make your plan to focus on people who are really looking for your books, and you will see an increase in your book sales.
Take the time to work out your plan and, if necessary, consult with a marketing professional to ensure that you are reaching out to all possible outlets available, so that you can reach as many readers as needed.
A book marketing plan can indeed take some work to put in place; However, taking the time to create one will turn out to be one of the best decisions you can make in your career as an author.
Comments are closed.