Site Promotion: Search Engine Marketing or Traditional Marketing Strategy?


The rise of top-performing web marketing tools in terms of ROI has shifted the focus from traditional marketing to the Internet. Television, a classic traditional marketing channel, is gradually losing ground to the web. More and more people prefer the internet to television, they prefer the interactivity of the web to the static information of television. Conventional promotional campaigns, those which reach the audience without the latter really needing it, are increasingly giving way to campaigns on the web which, unlike the former, meet the Internet user when it is really a question of something to look at, i.e. a product, service or information. Such campaigns are activated by the user who, upon requesting information, wishes to extend his search to information relating to advertising channels, such as Google AdWords pay-per-click.

Search engines, in recent years, have become increasingly important, realizing that in high traffic volumes and an increase in various types of services: e-mail, statistics, management, photos, documents, etc. Search engines have become a huge sieve capable of providing important information about queries made by users around the world. Critical data that, if properly analyzed, can provide important insights to use in a high-converting web marketing strategy. The search engine becomes the meeting point between supply and demand, between those who are looking for something on the Internet and those who want to offer what the potential customer is really looking for. Unlike the traditional means of marketing, TV, radio, magazines, in web marketing the positioning of campaign sites can be much more targeted, with great advantages in terms of investment and gain on investment face.

A promotional campaign via TV or radio, despite its high cost and targeting, is not always effective in terms of a call to action. On the web, however, a request can translate, in a few steps, into a purchase or a request for a quote. The web is a more direct and effective promotional tool that the Internet user encounters when he is interested, an important factor in terms of the sales conversion objective, but the web is not an invasive tool. In web marketing, in order to promote your business on the web, in addition to having a nice site with good content, you must plan a site positioning campaign on search engines, to capture potential indexed customers. search engines, at the time of your request. Well-structured content that will be an effective call to action that will allow us to maximize your ROI. In conclusion, given the growing interest in the internet, web marketing is certainly more effective in terms of conversion and less expensive than traditional advertising campaigns.

Source by Marcos Santoro

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