SEM (Search Engine Marketing) – A Favorable Web Marketing Strategy


By now, it’s clear that this comes with an offline and online marketing strategy when businesses think about their marketing spend. Online no longer means access via PCs or laptops only, but with the increasing evolution of mobile technology and applications, many people are using their mobile phones to browse the net. In the United States alone, more than 200 million people browse the Internet through their phones. And, so many people buy things over the internet and use the internet even for traditional services like banking and shopping. The World Wide Web has become the real world in which many people live. And that’s actually the audience that some need to reach with online marketing.

SEM is an advertising technique on the Internet. Search engine marketing techniques are commonly confused with SEO or search engine marketing techniques. The thing is, SEM could be successful if SEO techniques are used to begin with. SEO techniques focus on optimizing business website information by focusing on the best keywords, HTML, META tags and sometimes modifying this content to ensure that the website will rank highly well around search engines like Google when performing organic searches. Organic searches are natural searches performed on engines like Google using a keyword or search term. Aside from the cost of hiring professionals, it’s free. If the website content is SEO-based, you will reap benefits, albeit slowly.

SEM involves marketing a business website to ensure that increased traffic visits the website and in turn leads to more conversions or sales.

The SEM techniques are:

• PPC (Pay-per-click) Advertising: You must pay for all clicks from your search engine advertisements that appear for keywords or predetermined keywords and phrases.

• Pay for Inclusion (PFI): You pay to be included in a few internet directories about your business or industry. There are free directories like DMOZ, but your listing here takes a long time to search because it is run by volunteers.

• Google AdWords: This is actually Google’s own advertising for text, banner or image ads. This includes PPC advertising, CPM (cost per thousand) advertising, and site-specific ad retention. All these ads are paid.

Search engine marketing tactics won’t cost too much if you use them wisely. Social Internet Marketing with SEO and SEM can be used to complement the other person as online marketing techniques. Each works on a different level, and overall you’re trying to be successful in most of your target segment. SEM is online marketing strategy it will help you get visibility and conversions. Remember, monitoring and tracking are very crucial here. Think about SEM when creating your online strategy on the Internet.

Source by Becky Peck

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