Selling Your Candles – Operating a Successful Market Stall


The market scene

Markets are one of the best places to attract customers to your business. Markets can be found in every suburb and region of Australia, so there should be no problem finding one that suits you.

Remember that markets are hard work. There are no shortcuts to running a successful market stall. There are early starts and long days, but done right you can be very successful.

Having been both a stall owner and market manager in 3 markets, I have seen both the good and bad sides of stalls. The way your display looks at the market can be the difference between going home with a lot less stock and money in your pocket or going home miserable.

Here are some tips for organizing a successful market stall. The most important thing to realize is that you have a lot of competition and it’s not just other candle makers. Anyone who is vying for a customer’s money is your competitor. So what can you do?

Here are some ideas to get their attention.

1/ Have your signage produced by a professional. Handwritten signs look unprofessional. If you want to save money, print them yourself on your home printer and laminate them.

2/ It is not difficult to make your stand attractive with so many candles. You have the colors, the pots, the scents. Everything you need to make it attractive. If you are able to make a good first impression, customers will always remember you. Remember that most customers choose the candle they want based on the scent.

3/ Make sure you have the right attitude. No one wants to approach someone who is hiding behind their newspaper or looking absolutely miserable. Customers go to the market because they see it as an outlet, to have fun.

4/ Keep your stand tidy. Keep all boxes and packaging off site.

5/ Try not to eat or drink on your stand. I know everyone is hungry, but have the courtesy to at least stop eating. Exhibitors are generally very helpful people, so most would be happy to tend to your stall for a few minutes to give you a break. Remember, this is your booth, not theirs, so have the courtesy of not being too long. If they get a customer at their own stall, who do you think will get preference?

6/ Be aware of your customers. Don’t ignore them. If you’re already chatting with a client, acknowledge the other clients by telling them you’ll be with them in a minute. Ignoring them is a great way to lose customers.

The person who can buy is the person who listens rather than the one you talk to directly.

7/ If you have a uniform or a t-shirt with your logo, wear it. It shows that you take pride in your business and are immediately identifiable. It’s a great way to promote your business.

8/ Some customers hesitate to approach you if you seem too aggressive. It’s a good idea to try out your approach on your family and friends first to see what they think.

9/ If they are reluctant to talk, offer them your brochure or business card. Let them know how to contact you and how to place an order. Give them time to go through your information and let them know that you are available to answer their questions.

10/ It seems silly to have to say this, but be friendly and make them feel welcome. Wearing a name tag makes a big difference. Customers feel more comfortable knowing who they are dealing with. Once a customer has made a purchase or seems interested enough, ask them if they would like to be added to your database. Make sure it has benefits, such as special offers and discounts.

11/ Make sure you can answer all the questions.

12/ Follow if you receive inquiries. If customers give you their email address, take advantage of it. Stay in touch with your customers. Send them a postcard!

13/ Presentation is so important for a successful profitable business. Whether you’re doing a market, a candle making demonstration, a class or corporate presentation, a bridal show or an exhibition, you need to invest in the right presentation materials.

The markets can be a great start for any business, so take the time to do your research and make the most of your opportunities.

Source by Frosa Katsis

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