The market scene
Markets are one of the best places to attract customers to your business. Markets can be found in all suburbs and regional areas of Australia, so it shouldn’t be a problem finding one that’s right for you.
Remember, markets are hard work. There are no shortcuts to running a successful market stall. There are early starts and long days, but if you do it right you can be very successful.
Having been both a Stallist and a Market Manager of 3 markets, I saw both the good and the bad of the stalls. The way your screen looks at the market can make the difference between coming home with a lot less stock and money in your pocket or coming home miserable.
Here are some tips for a successful market stall. The most important thing to realize is that you have a lot of competition and that they are not just other candle makers. Whoever is vying for a client’s money is your competition. So what can you do
Here are some ideas to get their attention.
1 / Have your signage done professionally. Handwritten signs don’t look professional. If you want to save money, print them yourself on your home printer and laminate them.
2 / It is not difficult to make your stand attractive with so many candles. You have the colors, the pots, the scents. Everything you need to make it attractive. If you manage to make a great first impression, customers will always remember you. Remember, most customers choose the candle they want based on the scent.
3 / Make sure you have the right attitude. No one wants to approach someone who is hiding behind their newspaper or who looks absolutely miserable. Customers go to a market because they see it as a day, for fun.
4 / Keep your stall tidy. Keep all boxes and packaging off site.
5 / Try not to eat or drink at your booth. I know everyone is hungry, but at least have the courtesy to stop eating. Stand holders are generally very accommodating people, so most would be happy to look after your stand for a few minutes to give you a break. Remember, this is your booth and not theirs, so have the courtesy of not being too long. If they have a customer at their own booth, who do you think will be the most preferred?
6 / Be aware of your customers. Don’t ignore them. If you’re already in a chat with a customer, thank the other customers by telling them you’ll be with them in a minute. Ignoring them is a great way to lose customers.
The person who can buy is the person who listens rather than the one you are talking to directly.
7 / If you have a uniform or a T-shirt with your logo, wear it. It shows that you are proud of your business and that you are instantly identifiable and it is a great way to promote your business.
8 / Some customers hesitate to approach you if you seem too aggressive. It’s a good idea to try your approach on family and friends first to see what they think.
9 / If they hesitate to speak, offer them your brochure or business card. Let them know how to contact you and how to place an order. Give them time to go through your information and let them know that you are available to answer any of their questions.
10 / It sounds silly to have to say this, but be friendly and make them feel welcome. Wearing a badge makes a big difference. This makes customers feel more comfortable if they know who they are dealing with. Once a customer makes a purchase or seems interested enough, ask if they’d like to be added to your database. Make sure there are benefits to it, such as specials and discounts.
11 / Make sure you can answer all the questions.
12 / Follow through if you receive any inquiries. If customers give you their email address, make the most of it. Keep in touch with your customers. Send them a postcard!
13 / Presentation is so important for a profitable business. Whether you are doing a market, a candle-making demonstration, a business class or presentation, a bridal show or an exhibition, you need to invest in the right presentation materials.
Markets can be a great start for any business, so take the time to do your research and make the most of your opportunities.