When you talk about marketing, think of it as a contact sport. Marketing should be seen as a game for every lawyer. Think of it as a game where you are looking to get the most touch points, i.e. how many individuals can be seen per week, month, and year. This game should also consider who is on your marketing team and who are willing to sponsor your business? Here are some of the many influential tactics that can be used to win this so called "game" of marketing.
Getting the right targets
When playing contact sport the proper equipment is needed, you wouldn't play soccer using a basketball, would you? When marketing, you also need to find the right targets. If you want to win this so called marketing game, it is essential that you market to the right people. These are the people who want and need your services. Take the time to coordinate the ideal targets with your experience in order to meet the “touch points”.
Make the right kind of friends
While the process of meeting with other bankruptcy attorneys and lawyers is important, it is crucial that you become friends with the most dominant and influential players in the market you find yourself in. For example, if you are in the market that deals with construction companies that seek bankruptcy, then it is important to accompany trade associations and attend their conferences. During these conferences, the appropriate network connections will be established.
Become a researcher
Even though you might not recognize it, there are a lot of people interested in what knowledge you have. It is important to take time to share this knowledge through a blog, articles and professional publications by sharing it on social networks. There are many event coordinators in the industry looking to secure speakers and workshop leaders. When you speak or run a workshop, it puts you in front of the room, giving you the full attention more than the average propaganda ever could.
Build a list
There are times when the individual may be interested in your legal services, but may not be fit to purchase. You can get these people by getting their attention by adding them to a mailing list so that you get their approval first. The mailing list you create can administer a beneficial source of income and leads. However, it is essential to keep the information provided up to date with valuable information such as trends, events and news. bankruptcy.