How to Use Podcasts in Your Online Marketing Strategy


Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to reuse old blog posts or to build relationships with influencers in your industry.

Using podcasts helps with brand exposure and is a very cost effective way to increase your overall marketing strategy. Find out how to integrate podcasts into your existing marketing efforts.

Invite guests to discuss relevant topics

The first example of using podcasts for marketing is inviting guests to talk about a topic relevant to your industry. This method is most effective when your guest is an influencer. He is someone who has a good reputation in your industry and a lot of followers.

By using podcasts to interview a guest, you can attract their audience to learn more about your brand. It also helps you build relationships with people who matter in your field. You’ve taken the first step towards building a relationship that could lead to further cross-marketing opportunities.

How do you record the interview? Usually all you need to do is record a phone conversation. It’s as simple as that. This is part of the reason podcasts are so beneficial. They are fast, easy and affordable.

Reuse content from your existing blog

Another option is to reuse content from your existing blog. If you have old posts that no longer attract visitors, you can convert the post to a podcast.

Use the blog post as the topic for your podcast. Don’t just read the article verbatim. Use it as a guide. This makes it easy to find topics for your podcasts and keep posting new podcasts regularly.

Create informative content and tutorials

You can also use podcasts to provide your audience with informative content. Podcasts should generally be limited to 15 minutes or less. This gives you plenty of time to offer advice and suggestions on a particular topic. It’s the same as generating blog posts for your target audience.

You can even do the reverse of the previous trick. You can easily convert your old podcasts into original blog posts. Transcribe your podcast, then edit it into a blog post.

Keep posting new podcasts

As with any marketing strategy, consistency is key. You’ll want to create a schedule for the release of new podcasts. It helps you gain a loyal following. In your first few months of podcasting, you should try posting new podcasts several times a week.

Podcasting also requires many of the same SEO strategies as other content. This includes eye-catching titles and descriptions. This is how people find your podcasts on podcast directories.

You can also share your podcasts on social media and promote them to your email subscribers. Basically, it’s one more marketing channel that you can use to gain new subscribers.

Podcasts shouldn’t be overlooked as a marketing channel. A recent survey found that more than 46 million Americans listen to podcasts each month. Don’t miss this chance to gain new subscribers or potential customers.

Integrate podcasts into your existing marketing strategy. If you want access to even more powerful marketing solutions, as well as a method to generate internet marketing leads ready to be converted,

Source by Russell Birtwistle

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