Too often I see small business owners miss the mark with their marketing. Of course, that’s easy to do when you specialize in a specific industry niche and spend your time engulfed in industry jargon. However, it’s best to put yourself in your potential customer’s shoes and think about your marketing from their perspective, answering their most important questions. Your customers want to be able to trust you, to know that you’re looking out for their best interests and not just seeing them with dollar signs in your sunglasses.
Below is a sample page, maybe good for a website, brochure, email or letter. Why not look at this and think about how you could frame your own message. Use your own voice, your own style and remember that you are talking to your customer across the table for the first time. You know what questions they will ask. Show that you care about them, that you work for them, and that you will go out of your way to get them the best rates and great service. Here is the sample:
Commercial real estate loans
Are you looking to buy an income property such as an apartment building, a small office building or a shopping center? Would you like to consolidate several rental properties from your real estate portfolio into a single commercial mortgage? Do you want to find suitable land and develop this property? Do you need a loan for acquisition and construction?
Do you want to buy a commercial property with a company? restaurant, car wash, gas station, laundry mat, hotel, etc. ? Are you looking for a property in a commercial area with a warehouse or an industrial building? Are you expanding an existing business and/or want to own your business property rather than paying monthly rent?
Are you in the agricultural sector, looking for a specifically zoned agricultural property; land for a vineyard, an orchard or a crop such as berries, vegetables or flowers? We have significant experience to achieve this. Our Southern California region has one of the best climates in the world and incredible topsoil to grow almost anything.
We can help you with all types of commercial real estate loans, including government backed loans such as FHA, USDA, and HUD. If you are looking for an SBA 7(a) loan or a CDC/SBA 504 loan for commercial real estate, we can do it.
We can help you with traditional commercial mortgages, commercial bridge loans or commercial hard money loans. We also have lines on non-traditional sources for hard-money commercial real estate loans, which are tailored to your needs for complex projects outside the normal scope of typical commercial real estate loans and mortgage offers.
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Why not try something like this? Just because the Federal Reserve raised rates doesn’t mean you should let new offers and new customers pass to your competitors. I hope you will consider all of this and think about it.