How to Create an Effective Content Marketing Strategy


Do you want to design and implement a new content marketing strategy? Don’t know where to start or need help with your project? If so, then this article may be just the ticket.

When it comes to a basic content marketing strategy, it can be broken down into four key elements which are substance, structure, workflow, and governance. Now, don’t quite turn off, as we’ll explain what each of these terms means and how to combine them to build a successful content marketing strategy.


The first of the basic terms is substance, which is pretty self-explanatory. Substance refers to the type of content you need, such as the topics you will cover and the style of content.

One of the areas to look for in substance is the messages you are trying to communicate to your audience. Is this information intended to attract their business or simply to advise and help them? Determining this will help shape your content, making it an effective marketing or communication tool.


Next is structure, which refers to how content is organized, formatted, and ultimately displayed. This is another term that can have a very different meaning, depending on the type of content you are creating.

If you are creating internal communication within a team of employees, for example, you might want to ensure that metadata and communication planning are included, allowing all users to access, modify and to view the content if necessary.

Ensuring the essential infrastructure is in place will not only protect your content, but also make it easier to access, collaborate, and use.


Third, the fundamentals of our content marketing strategy are workflow, which includes the tools used and the process in which content is successfully produced. Designating the human resources needed for each type of content ensures that each user knows their task.

A good example of an effective workflow is to divide your content into different areas and assign a certain area to a particular user or group, allowing them to have access and responsibility over everything related to that area. This allows for a greater degree of accountability and helps ensure that quality is maintained and content is managed effectively.


Last, but not least, in our content marketing strategy quartet is the massive area of ​​governance. Having a wide range of missions, governance refers to how high-level content marketing strategy decisions are executed, as well as how various changes are passed through the lines of communication.

Without an effective governance system, the entire content marketing strategy is at risk, as it becomes an accountability void. Key decisions must be made and communicated effectively, quickly and efficiently.

By mastering the four principles detailed above, your content marketing strategy should put you in top shape to create and maintain high-quality content.

Source by Roney Sam

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