How a Custom Marketing Plan for Plastic Surgeons Will Improve Your Brand and Increase Sales


You can turn your plastic surgery practice from ups and downs of income into a steady stream of patients and profits when you have a personalized plastic surgeon marketing plan in place.

This approach allows you to dominate your market because you will fire on all cylinders while your competitors continue to focus.

Here’s what you focus on to get the most reliable results:

Internet Marketing to Attract New Plastic Surgery Patients

Work with a reputable website company that knows the plastic surgery industry. Get references and review their work. So stick with them. The more you bounce from one website business to another, the more travel leverage you lose.

Pay to play. Being found organically on the first page of Google is getting harder and harder. Decide on a monthly advertising budget and focus on one procedure for the greatest impact.

Establish a protocol for inbound leads. The first responder usually gets the deal, so make sure your system and staff follow up immediately.

Retention is the new patient attraction strategy

Patient retention should be part of a marketing plan for plastic surgeons. You miss the opportunity right under your nose to double your results when you miss it in your marketing plan… Focus on your established patients who already know, love and trust you.

Your established patients are less sensitive to price because they have more to do than price. They know you are a reputable surgeon because they have experienced your work first hand.

They can see your results so they have peace of mind they will get another great result. This matters more than saving money for the majority of your patients.

It’s also much less expensive to encourage your established patients to come back than it is to attract new foreign patients on the internet to replace them, because it takes a lot to get someone’s attention in today’s crowded market. today.

And, your established patients are also more likely to give you a great review, permission to show others their before/after photos, and help spread the word about you.

Encourage more referrals through word of mouth

And we all know that new patients come from current patients, so they need to be included in your marketing plan for plastic surgeons.

Word of mouth referrals are your lifeblood. You’ll run out of time, money and energy performing a burn and churn type practice, right?

The longer you’ve been practicing, the less you need to exert that kind of energy because you now have a raving fan club…or at least you could having a raving fan club that comes back and refers a lot more often.

The best marketing plan for plastic surgeons includes strategies for attracting new patients by being the first to respond and following up on new incoming leads. Also to nurture their current patients to come back and refer.

What to do next

If you want to focus on the right activities and get results 5x faster than other practices, download my free marketing checklist at

Click here to get the checklist now!

Source by Catherine Maley

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