After spending the last decade chatting with people interested in promoting their products and websites online, one theme seems to be repeating itself and may be the root cause of the marketer’s problem.
Wikipedia specifies that:
“Real marketing is all about applying a lot of common sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight deadlines. Use of conventional marketing techniques, under these circumstances, is inevitably partial and patchy. “
The average advertiser often sees themselves as a full-fledged “marketer”. This, too often, is far from the reality. As the quote above shows, there is an abundance of misinformation and limited, reliable resources on which to begin to build a marketing foundation. Pick the wrong ones and you go in circles, with little to show for your efforts.
Developing the best Internet marketing strategy can be difficult. It has to encompass a wide variety of services, methods and techniques to even start showing results. Often times, the website owner chooses a particular method, applies to that task for a short period of time, and then puts it on the back burner. They find that either the technique they chose was too difficult to implement or too long to follow.
Then it’s off to find the next “biggest and best” idea.
The lack of follow-up compounded by the pressures of life is forcing many people to give up on effectively working their online marketing strategy. Looking at their course of action, we often find that there really isn’t any method – just a haphazard approach to trying to get website recognition from a virtual world full of competitors.
Profitable internet marketing and a solid online marketing strategy are key components to the success of your online business. Keeping up with the latest and greatest is becoming a consuming monster, as reality tells us that there just isn’t enough time in the day to come up with a fully developed online marketing strategy … not if you go it alone. To further hamper their efforts, many try to uncover the “secret” from one online source or another. This too cost time and money without shedding light on effective marketing.
Individuals, small businesses, and large corporations who conduct successful online businesses have one thing in common: a solid marketing strategy and effective ways to execute their plans.
Remember, there’s a good reason sayings like “Rome wasn’t built in a day!” still hold true today. Random marketing brings random (and frustrating) results.