Today, e-commerce is fashionable in the market and most people are showing great interest in online shopping. Therefore, depending on the buyers & # 39; behavior and demand, the number of online stores also increases remarkably. However, to differentiate yourself from competitors in the competitive enterprise market, you need to create a Magento store that is as impressive in appearance as feature-rich but feature-rich, which will allow your business to skyrocket. Here you will get some effective Magento tips on creating an impressive product landing page that will increase the conversion rate. Keep reading and make your Magento store a great success.
Use visual content
The secret to a successful landing page is to use visual content or a picture worth nearly 60,000 words in the right place. When using images on the landing page, try following the tips below for a better result.
→ Use unique and high quality images
→ Use large images
→ If possible, activate the zoom
→ Use video content
→ If possible, use 3D images
Induce the feelings of the client
Textual content not only helps develop a SEO strategy, but also describes the product and its benefits. Make the content so interesting and informative that buyers can not leave this page without clicking on "Add to cart". button!
Try to avoid a long description. Be brief, simple but interesting, try to use a tone full of love!
Enable the wish list function
According to a study based on the behavior of the customer, even if they have no intention of buying a product, they simply surf on our different offers, different variants of a product.
Now, while surfing, if they like an object, they would like to keep it for later buy. Your job is to facilitate the backup of an article. Obviously, the bookmark option is there. But adding a product to the wish list is a lot easier and a no-brainer for them! Therefore, activate it.
Take advantage of customer reviews
Let your visitors see what other buyers think about your product (especially the positive comments from real buyers). This is one of the usual customer behaviors that involves consulting customer reviews before buying a product. Therefore, do not miss this opportunity to present your products.
In Magento Store, go to the Admin Panel to configure this evaluation feature. For detailed evaluations and evaluations, Magento also offers an extension.
Demo products out of stock
If a product is out of stock, let it be seen by customers. Tell them that you care about them and that you will let them know when the product is available again.
So by offering them the subscription for the back-stock notifications as well as the pre-order service, you can create a trusting relationship with the customers. This will increase the conversion rate and sales.
Offer customers a guarantee
When you add a guarantee and you post it with the product on the page, buyers are reassured. Such warranty offers would help you attract the attention of more customers and improve the business turnover of your business.
The effectiveness of your site's product landing page is impressive and allows you to turn many prospects into potential and regular customers. Follow the simple and smart tips mentioned above and be an asset in the online business.