Email marketing always has a better return on investment (ROI) than any other marketing strategy. Analysis shows that email marketing provides an ROI of $40.56 for every dollar invested.
Setting up an effective email marketing campaign can be a bit confusing at first, but with a little practice and the right tools and techniques, it becomes very easy. And very effective.
1. Email Marketing Campaign Software
You need special software to manage your email marketing campaigns. Known as an autoresponder, it offers an efficient way to collect, deliver, monitor and review your emails. It would be impossible to do this yourself with a regular email program like Outlook, Gmail, Webmail, etc.
2. Plan your marketing emails
Have an action plan before you send out an email marketing campaign. Think about your niche, your offerings, and most importantly, the action you want your readers to take. Test every email you send to yourself to carefully check links, grammar, and spelling. Don’t let your subscribers receive errors, find them first. Each email should focus on one or two topics at most. Don’t complicate your message by overwhelming readers with a bunch of different offers and topics in the same email.
Credibility is your most important resource in email marketing. If you are an affiliate marketer, only promote products that you believe in. Your followers will resent you if you recommend a product for them to buy and the product turns out to be rubbish. Don’t just send continuous offers to your list. Send useful free information and other freebies as well. The more value you provide to your subscribers, the more they will want to open your emails when they arrive in their inbox.
Nearly a third of email users open emails because of the subject line. Exciting subject lines increase open rates, but can be risky if they don’t reflect what’s presented inside. Words like “Alert,” “News,” “Limited Time Offer,” and “Last Chance” in subject lines dramatically increase open and click-through rates.
5. The sales funnel
On average, it takes about 7 communications with a prospect before they make a purchase decision. Email is the ideal way to send these communications. Your autoresponder software can send out a series of emails on autopilot when a prospect joins your list. This is your sales funnel. It’s simply a set of steps where you move a prospect through a sequence of communications that ultimately results in them buying from you.