Any potential investor wants to see a highly readable and credible business plan with a summary, leadership team overview, and financial data, but after submitting your plan, many people think the funding will come in. when in reality it can take a while. By following the steps below, you will be able to avoid some of the more obvious mistakes when raising funds for your project.
One – If you are a company with brilliant technical knowledge and no real sales expertise, don't advertise it. The information on your website, including the bios of the management team, will clearly state the track record of the management teams, including their technical expertise, degrees, patents and the like, but surprisingly, their strategy for placing in the market in the business plan is usually incomplete and sometimes missing. The solution, make sure you have a credible marketing strategy with a credible sales leader. No one is going to invest if you don't.
Two – Make sure your website looks great. Too many companies think that running a business is about the product and the capabilities of the technical team – frankly, it isn't. It may be true, but today investors will always expect to see more. They want to be convinced and when they go straight to your website, they want to be wowed! Unfortunately, so many people are providing what looks more like a school project. Make sure your website is absolutely awesome and doesn't look cheap. Ask various people if it looks modern, if it looks attractive, especially the photos, and ask if it is easy to navigate. Also make sure it's relevant – it's not about how wonderful you are, but how you and your business will solve their challenges.
Three – If you are fundraising through a flyer or private listing, make sure your brochure stacks up. A lot of people don't spend enough time and effort on the visual appeal of a private listing brochure and again you don't want to provide a sub-standard document that will fail at all levels. Spend time and money to make sure that you get your message across in a professional, clear, and professional manner and that it's logical and easy to read. Also, don't use random, unverifiable facts – make sure anything you state will be possible with the latest research etc.
Four – don't use jargon. Anyone who comes to your site or takes a look at any promotional material designed to answer questions will not stand the jargon, which usually means nothing to them. If you have to use jargon or acronyms, make sure there is an explanation – people won't ask that they vote with their feet! A Well-Written Website and Brochure Are Music for Potential Investors
Five – Make sure that on your website and all other documents that you have the same font. Make sure the supportive marketing materials look good, and make sure the stories you tell are verifiable and relevant. Finally, don't be controversial People will decide on quality and that includes look and feel, the overall business approach. If you can use appropriate references, form appropriate companies. Don't add something for the sake of adding something as it needs to be contextual and relevant!
Follow these tips and life on the road to fundraising will be much easier.