Choosing The Right Insurance Agent


Insurance Agent Personality

Chat with potential agents. Explain your situation and request a quote. Just asking doesn't mean you have to work with them. This is your chance for you to get a feel for how they work and if you are comfortable with them.

There are 2 types of insurance agents:

A. Independent Agents – These are individuals who own a small business that represents or is affiliated with a number of insurance companies.

B. Direct Insurance Agents – A direct insurance company sells to you directly without an agent, usually online.

Best choice:

Use the independent agent as they have the ability to offer you the best price and the best coverage for your needs. They have all the data they can compare between insurance companies. They sell a variety of insurance and financial products including property, life, liability, health, disability, and long term care insurance. They are your one stop shop for insurance needs.

2. Identifiers

A knowledgeable insurance agent can give advice in deciding the coverage and limits a client needs to protect their family and investments. An insurance agent who has identifying information has a certificate of qualification, authority or competence, and guaranteed professional in the field of the insurance industry.

Nice to have:

  • CFP – Certified Financial Planner.

  • CLU – Licensed Life Insurer

  • CPCU – Certified damage insurer

  • ChFC – Certified Financial Consultant

  • PFS – Personal Financial Specialist

  • CIC – Certified Insurance Advisor

  • ARM – Risk Management Associate


Before purchasing insurance from an insurance agent, make sure the agent is licensed to sell insurance. It's like a patient sees a doctor and the doctor needs to get a license before they can provide prescriptions. Each state requires insurance agents to be licensed to sell policies. Some states require separate licenses to sell property and casualty insurance versus life and health insurance.

3. Customer feedback

While you are checking to see if the agent is licensed, also check if any complaints have been made against him. For business, you can check the NAIC's CIS or call your state insurance department. The insurance department can also tell you if any complaints have been made against the agent. You can also check with the Better Business Bureau to see if any consumers have made complaints – or compliments – about the agents you're considering.

4. Ask questions

It's okay to ask questions when searching for an agent. In fact, you should be asking yourself questions when deciding who you want to work with. Some good questions are:

  • What are your areas of expertise?

  • What is your reach? Are you local? Statewide? In all the countries?

  • What is your experience in my sector? How many years have you had this type of insurance?

  • Do you have customer references?

  • How long have you been in the business?

  • How many companies do you represent? Which?

Of course, there are a lot of factors to consider when choosing an insurance agent. Take note of the most important things when trusting someone to provide you with the best coverage for your business needs. You always have the option of changing agents, but it's best to do some research first to find the right insurance partner.

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